SMG took over management of Citizens Business Bank Arena in Ontario in July 1, 2016.
“We are thrilled that during our first year of management the attendance (outside of the home team sporting events) increased by 45 percent,” said Michael Krouse, President & CEO of Citizens Business Bank Arena and Regional Vice President for SMG. “Our goals this past year were to improve attendance, increase food and beverage options, and upgrade the overall guest experience.”
SMG has brought a varied mix of events to the City of Ontario.
Recent sell-outs by Def Leppard and Tim McGraw/Faith Hill have proven the market will support big name events.
In May, SMG and the Los Angeles Clippers announced that the Clippers new development league team, the Agua Caliente Clippers of Ontario will be moving to Ontario. This team will add to the entertainment options at Citizens Business Bank Arena and to the already busy arena calendar.
“We are proud to team-up with the Agua Caliente Band of Cahuilla Indians to bring highly competitive professional basketball to the Inland Empire,” said Clippers President of Business Operations Gillian Zucker. “Locating our team in Ontario allows us to reward that enthusiasm and continue to build a deep connection with these fans by offering affordable, family fun right in their backyard.”
New partnerships have been developed including Hanger 24 Craft Brewery, Jimmie John’s, and Chick Fil A. Prior to two sold out concerts, Def Leppard and Tim McGraw/Faith Hill, an early outdoor party experience offered dining options, concert merchandise, games and vendors.
Part of the overall improvement of the guest experience has been providing excellent food and beverage options. Since taking over management, Premier Foods by SMG has increased sales by 14 percent.
Other initiatives implemented by SMG during this first year of management include the following:
• Installation of High Speed Wi-Fi.
• Ticketing platform returned to Ticketmaster.
• Suite scanners were installed.
• New food and beverage menus and partners including Hanger 24 Craft Brewery, with several more options coming soon.
• New paint, wall coverings, and flooring improvements have begun and will continue thru 2018.
SMG currently manages Ontario Convention Center, Ontario Town Square, Citizens Business Bank Arena, the Greater Ontario Convention & Visitors Bureau including the California Welcome Center at Ontario Mills and produces signature events such as Route 66 Cruisin’ Reunion.
