First Team® Real Estate, California’s top ranked, independent real estate firm, has launched an innovative, new marketing campaign focusing on the profound, positive impact First Team agents have made in their clients’ lives.
Titled “My Story,” the campaign features current and former First Team clients from throughout Southern California recounting how their agents helped them solve problems, overcome challenges and reach personal or professional goals. One story will be featured each month for a 12-month period. Aimed at Southern California homebuyers and sellers during a challenging real estate market, the campaign highlights the close relationships between First Team agents and their clients that underlie the agents’ ability to anticipate, meet and exceed their clients’ needs.
Harnessing the power of a fully integrated marketing campaign, each client story is portrayed in print advertising in select media and on an Internet landing page located at www.FirstTeam.com/MyStory. Here, visitors can read the full story and watch it in a short, documentary-style video produced by award-winning filmmaker, Tasha Oldham. They can also submit their own First Team story which will appear online on the company’s Facebook page, blog, Twitter site and other social media platforms.
The first campaign story, which went live on Sept. 23, brings viewers to the Lake Forest house of the Teen Project, Inc., which provides a home, food, college funding and skills for gaining independence to girls recently emancipated from foster care with no home or family to return to. In 2008, Teen Project, Inc. founder Lauri Burns purchased the home, then a run-down, three-bedroom cottage, with the help of a First Team agent. Local builders and contractors renovated the home’s interior and added three bedrooms at no or reduced cost. The agent donated $14,000 to purchase furniture for the six remodeled bedrooms.
“This campaign is a unique opportunity to show consumers what makes First Team stand apart from all other firms,” said First Team Founder and CEO Cameron Merage. “It reflects the values and spirit that drive First Team as a family-owned, independent, non-franchised real estate firm born and bred in Orange County. In this, our 35th anniversary year, we remain deeply committed to the people of Southern California and to our guiding philosophy that real estate is a vocation through which First Team agents strive to bring significant and measurable value to their clients far beyond the mere transaction.”
(From left) The Teen Project, Inc. Founder Lauri Burns and First Team agent Lora Rosenfeld-Steindler with Tasha Oldham, Founder and CEO, My Story Inc.