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Training Systems a Benefit to Agents, Clients

Sometimes experience isn’t enough. At the success of our Prudential we recognize that the key to success is company and our to ensure that we are constantly informed about clients. Our Orange the latest updates and changes that affect our County Collection everyday activities. Caravan has also been tremendously popular. The caravan brings our top agents

Our company is literally full of seasoned experts who have built their knowledge from effectively serving the needs of their clients, year after year. That said, one thing I’ve learned over the course of my 35 years in real estate is that we need to continuously focus on understanding the cutting-edge of what is happening around us, to make sure that every possible avenue is open for our clients.

The goal of course is to provide our buyers and sellers with the service they need to achieve their goals. To keep our agents up-to-date about the newest developments and trends, we provide them with numerous opportunities to exchange ideas and learn from each other, by hosting networking events and offering training classes, to name a few.

Our top agents have a wealth of knowledge that they love to share with their colleagues. Whether it’s a top listing agent from Santa Barbara who assisted his clients with the sale of 26 homes last year—selling all of them at 92% of the listing value—a short sale panel of negotiating experts who shared their insights about closing these transactions with the least amount of hassle for our buyers and sellers; or a Malibu agent who shared how his social networking efforts netted him a sale valued at $10 million; all of these classes were packed with agents focused on doing more to help their clients.

Having a spacious corporate training center available for our agents at the regional headquarters in Irvine has been critical to

together from all over the county to view some of the area’s most

Patti Brotherton

distinctive estates. Regional Vice President Each event features a Orange County different guest speaker with an extensive track record of success in serving their clients.

The impact of our Luxury Division has been overwhelmingly positive, in terms of helping us

provide superior representation for clients who are interested in the upper tier of the market.

Our agents from the division have a seminar every year to share the strategies that have made

them successful in the current environment, as well as their insights about future opportunities

and techniques for delivering a favorable outcome for their buyers and sellers. This year

we had over 200 agents come together at the St. Regis in Dana Point to network and discuss

the importance of maintaining relationships in keeping this segment vibrant and thriving.

Providing our agents with constant opportunities to grow and prosper has been absolutely

paramount for our company and our clients in this constantly changing market. We love seeing the success it brings!

Patti Brotherton is a 35-year industry veteran, former top producing agent and renowned business

coach. Every month she shares her take on current market conditions and future trends, as well as useful tips and proven strategies for success.