55+ Housing CounCil

55+ HouSiNg CouNCil PReSeNTS Key TReNdS SHAPiNg 55+ HouSiNg

The

55+ Housing Council of Southern California announces its “Key Trends Shaping the Future of 55+ Housing”

event set for Thursday, April 17, 2014, from 7:30 to 9:30 a.m., at the Radisson Hotel Newport Beach.

Amore favorable economy, easier access to capital, and increasing consumer receptivity are fueling development at an accelerated pace - but “success” is not assured. Two seasoned 55+ development experts will explore intriguing

trends and new analogues - with takeaways for those interested in building 55+ consumer market share, including:

• innovative ideas for infrastructure and programming that will enhance marketability and client satisfaction • Best practices and development essentials for agetargeted and age-qualified markets • How to “package” the full experience to minimize development costs, while maximizing consumer value Keynote speakers include: • Mitch Brown, Chief development officer at Kisco Senior living - Mitch manages the development arm of Kisco Senior living with a focus on strategic planning and asset management of Kisco’s portfolio of independent, congregate and assisted living senior campuses, as well as age-qualified apartment communities.

• Helen Foster, Principal at Foster Strategy - Helen is anationally recognized marketing and development strategist specializing in age-qualified real estate. As consultant to some of the nation’s top 50+ developers, she helps to identify Boomer+ development opportunities and strengthen

product concepts. Helen is afrequent speaker, judge, advisor and editorial contributor for

major industry organizations.

Tickets for “Key Trends Shaping the Future of 55+ Housing” range from $35 to $60. Admission includes a full breakfast.

To register, visit 55SoCal.com or call (949) 553-9500 x122. Sponsorship opportunities are also available. The 55+ Housing Council is proud to acknowledge Premier Sponsor: FirstService Residential and Platinum Sponsors: All Valley Washer Service and KTgy group, inc. gold Sponsors include: douglas Pancake Architects, inc., p11creative, Peninsula Publishing, Rancho Mission Viejo, San Clemente Villas by the Sea, Sl

Residential, Tait & Associates, inc., and Western Seniors Housing, inc.

Formed in 1990 as a special interest council of the Building industry Association of Southern California (BiASC), 55+ Housing Council was the first local chapter of the National Association of Home Builders (NAHB)/50+ Housing Council (then known as the Seniors Housing Council). 55+ Housing Council provides networking, education and partnering prospects for Southern California professionals involved in every aspect of building housing specifically for 55+ markets including active adult, age-targeted, senior condominium, 55+ apartments, Continuing Care Retirement Communities (CCRCs), Assisted living, Alzheimer’s care and more. To join the 55+ Housing Council of Southern California, visit 55SoCal.com. To become asponsor, contact Nancy Campman at necampman@outlook.com.