{ Buyer’s Feature }

627 Roycroft Ave.: This Spanish

home at 627 Roycroft Ave. in Long

Beach has a gourmet kitchen

with high end appliances, granite

countertops and mahogany cabinets.

The four-bedroom, three-bath

home is 2,600 square feet and is

listed for $1.099 million. It includes

a master bath with a pedestal sink,

Jacuzzi tub and designer tile. A

family room upstairs has wood

burning stove, bar and a sink, and

refrigerator. Other features include

a deck off the master bedroom

overlooking the backyard, and two

carriage door detached garages.

B A D M A R K E T I N G , B L U R R Y P H O T O S B A N E O F S E L L E R S ’ E X I S T E N C E

It may be a sellers’ market, but homes that show poorly are sitting

“Literally, 100 percent of the

buyers are starting their home

search online and if a buyer

doesn’t like what they see from

the online photos, they will go

on to the next property.”

– RICHARD DASKAM

Keller Williams Realty

Marketing and making sureyou stay on top of your ownhome sale

— even if you have a real estate agent — is essential in an up or a

down market.“We areseeingafair number of homes sitting on the

market twotothree times longer than the median days on the market,” said Richard Daskam,

with Keller Williams Realty. In many

cases these homes are priced wrong. But all-too-often there’s another

culprit: bad marketing, or lousy photography.