SOUTH ORANGE COUNTY
RANCHO MISSION VIEJO ROCKS THE NATIONAL STAGE
The residents of Rancho Mission Viejo have taken their appreciation for life on The Ranch viral through “The Ranch Rocks,” a social media movement which has evolved into a unique marketing and advertising campaign for Rancho Mission Viejo. The Ranch Rocks campaign gained Rancho Mission Viejo top national recognition from the National Association of Home Builders (NAHB).
At its annual National Sales and Marketing Awards, NAHB recognized the year’s most outstanding work in residential real estate, and set the bar for innovation in new home design, originality and imagination, and success in home building.
Rancho Mission Viejo (or The Ranch) was awarded “Best Marketing and Advertising Campaign”, “Best
AWARD-WINNING
TOP AMENITIES
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Social Media Campaign” and “Best Digital Campaign” for #TheRanchRocks campaign. United by the hashtag “The Ranch Rocks,” the collection of homeowner photos posted to Facebook and Instagram were the inspiration behind the print and digital campaign for the village of Esencia on The Ranch.
“We created #TheRanchRocks because we thought the best, most authentic way to highlight the open-space views, activities and connections on The Ranch was through the experiences of real residents,” said Nadine Corrigan, Vice President of Marketing for Rancho Mis sion
Viejo, LLC. “We know The Ranch is something special, but don’t take our word forit.#TheRanchRocks campaign lets home shoppers see The Ranch through the eyes of real residents.”
The Ranch also took home the second-place award for Best Community Amenity forThe Hilltop Club. Prior to this national recognition, The Hilltop Club was named the “Best Community Amenity Feature” by the Building Industry Association of Southern California.
The Hilltop Club is situated atop some of the highest elevations at Esencia and offers breathtaking views, indoor and outdoor fitness spaces, open-air bar with lounge seating, fire pits, BBQ pavilion, a swimming pool and spa, classic gaming arcade and more.
In addition to recognition for #TheRanchRocks,Ranch
neighborhood builder Warmington Residential was awarded the highest honor,The Gold Award, for “Best Architectural Design for a Single-Family Detached Home” for Plan 3X, the largest of their floorplans in Canopy at Esencia on The Ranch. The homes are designed with modern farmhouse architecture with some plans offering rooftop decks that provide captivating views of the surrounding open spaces and rolling hillsides of the community. Ranging from 2,153 to 2,799 sq. ft., these spacious,family-friendly homes are filled with today’s most in-demand finishes and appointments including the Nexia™ smart home automation system. Canopy is located just across from Esencia Green, an expansive lawn and open space that is the setting for many
Local community and homeowners receive national attention from the National Association of Home Builders
community and holiday events.
“Rancho Mission Viejo is family-owned, so community connectedness is a big part of the ethos here,”added Corrigan.“The images of stunning views, new homes, innovative architecture and engaging amenities are punctuated with images of smiling
faces, neighborhood BBQs and birthday parties. This is more than a marketing campaign, it’s a family album.”
To learn more, visit www.
RanchoMissionViejo.com or visit the Esencia Visitors Center located within The NorthWalk Neighborhoods at Esencia.
