SMG Worldwide and the Southern California Toyota Dealership Association this week announced a new name for the former Citizens Business Bank Arena in Ontario.
The landmark venue has been renamed as the Toyota Arena under the naming rights agreement.
“We’re thrilled to be a part of the community and support this wonderful entertainment venue that has entertained so many families, sports fans, residents and visitors over the years,” said Cliff Cummings, President of the Southern California Toyota Dealers Association.
The 10,000-seat capacity venue, near the apex of Interstate 10 and the 15 Freeway, was built and is owned by the City of Ontario. Since 2016, the facility has been managed by SMG Worldwide.
The arena hosts over 225 ticketed shows a year and sees attendance of more than 1 million guests annually.
“Toyota has been an arena partner since the arena opened in 2008. Their long-standing relationship with deep roots in our community will now have new opportunities to provide truly vibrant experiences in a premier venue through live music, sporting competitions, and family shows” said Michael Krouse, President & CEO of the arena. “We are excited to have found the right partner and look forward to the future as Toyota Arena in Ontario, California.”
Citizens Business Bank will remain a major part of the arena with a new title of the Official Banking partner.
“Toyota will be a great name partner and Citizens Business Bank is shoulder to shoulder with them on supporting high quality entertainment in the Inland Empire,” said Chris Myers, President & CEO of Citizens Business Bank.
Toyota Arena, built and owned by the City of Ontario, includes 9,500 fixed seats with additional “portable” seating risers to accommodate capacities of 11,089 for concerts, 9,736 for ice hockey or arena football and 10,832 for basketball.
The 225,000 square foot venue features 36 luxury suites located on two levels and a continuous concourse hosting a variety of refreshment stands, merchandise kiosks, a VIP club and other fan amenities.
Toyota Arena hosts ice hockey, soccer, and a variety of other sporting competitions, concerts, family shows, special events, graduation ceremonies and community activities as well as private events.
