WITH A REBRAND COURTESY OF ZAPPOS, PLANET HOLLYWOOD’S THEATER SHINES

When the popular The AXIS at Planet Hollywood Resort & Casino reopens this spring as Zappos Theater, this state of-the-art, intimate auditorium will host the innovative, rotating A-list residencies that have become its signature over the past four years and add major new headlining performers that will be the talk of the Strip.

“The artists are always world-class, with a global audience.”

–JASON GASTWIRTH

Sr.VPofmarketing/entertainment, Caesars

Britney Spears wrapped a stunning four years of her “Piece of Me “extravaganza at The AXIS, seen by over 900,000 fans during its run, on New Year’s Eve. Residencies from Backstreet Boys, Pitbull and Jennifer Lopez’s award-winning “All I Have” show will carry over into Zappos Theater. Legend Lionel Richie also returns with his show, “All the Hits.” New Zappos Theater residents will begin to be announced as early as this month.

The theater setup, with a small venue feel and modifiable stage and lighting, appeals to artists as much as it does fans, said Jason Gastwirth, senior vice president of marking and entertainment for Caesars Entertainment. “[The theater] is a canvas for artists to have custom show,” he said. This ensures that the venue can always bring in top talent. “The artists are always world-class, with a global audience,”Gastwirth said. Shows can craft a fan experience they might not have on a stadium tour.

This fan-forward style makes the venue an amazing place to see a residency, and promoters have responded. “We doubled the number of shows that we were doing with Backstreet Boys, “explained Kurt Melien, president of Live Nation Las Vegas.“[Theirs] was one of the fastest-selling residencies in history– maybe even the fastest. Demand has been incredible.”

“This city’s always been special to us.”

–KRISTIN RICHMER Senior brand marketing manager, Zappos