Personal Coaching a Pathway to Success in Real Estate

The idea that Prudential was originally formed as an agent-centric organization is tossed around a lot. What this means is simply that our goal as a company is to support our agents in every possible way, so they can effectively serve the needs of their clients.

To ensure that our buyers and sellers receive an exceptional standard of service, we have made various coaching programs available for our agents. It is a privilege to underwrite these programs for our team of sales professionals. Every agent has a unique set of needs and goals when it comes to personal coaching.

Our goal with making these programs available is to ensure that all of our agents receive the benefit of having a customized training and coaching program. We recognize that a “one size fits all” training philosophy is completely ineffective. After all, people are individuals, with a wide array of skills, strengths and areas that need improvement, as well as vastly differing short- and long-term goals.

Personal coaches help our team keep focused on what will ultimately help our clients in selling their homes. Sometimes our agents have to work so hard to deliver a successful closing for each transaction that they get tired and lose some of their focus. We have been very happy to witness how personal coaches have brought that enthusiasm back into our team and helped them ensure that every move they make is one that is designed to help them sell property.

We have developed relationships as a method of offering these programs at a

very reasonable cost, so everyone can take advantage of this opportunity to grow their business. These programs are designed to stimulate ideas among those receiving coaching in groups as well as those receiving one-on-one assistance. We have professional trainers that have put these programs together specifically for our company and the results have been phenomenal.

The bottom line to everything that we provide for our agents is to support them in their efforts to help their buyers purchase the home of their dreams or help their sellers receive the maximum possible return on their investments.

Patti Brotherton is a 35-year industry veteran, former top producing agent and

renowned business coach. Every month she shares her take

on current market conditions and future trends, as well as useful tips and proven strategies for success.

Patti Brotherton Regional Vice President Orange County