We Can Move the Market Forward - Together
The information is out there. We have been hearing it on the television and radio, reading about it in the paper and seeing articles on the internet. Everyone seems to agree that things are getting better. The market seems to have recovered and it could drastically improve if we all do our part, but how do we make this happen?
Let’s start by encouraging our clients on the low end of the market to consider selling their homes. When there is more inventory to sell in the $200,000 to $300,000 range, then we will have more buyers looking to purchase homes between $400,000 and $600,000. When those properties sell, then we will see more sales in the $800,000 to $1,200,000 range, and so on.
The desire to move into a bigger home or a home with more amenities and a nicer location has always been a driving force in our industry. To put it simply, moving into a better place is a goal for many people.
Now is definitely the time for us to encourage our clients to think about selling and moving into a nicer home. There are a large number of buyers out there right now but there isn’t anything to sell to them. We are seeing more homes receive multiple offers than we have in years!
What does this mean for our sellers? There is a stronger opportunity for them to get a great price for their property today than in recent times. What does this mean for our buyers? There are more properties on the market for them to choose from.
All of the statistics and data point to the fact that this is a good time for everyone. This shouldn’t be a surprise to anyone, however it is good to stress that, as agents and real estate
professionals, we can actually control the pace at which our local markets recover. This starts with us bringing more inventory into the marketplace. There are not many times in life where it’s possible for an individual to exert such a profound influence on a larger system, but this is one of those times.
The communication between our offices right now is very strong. Our agents have been working together to learn about new properties coming onto the market, and our managers and employees have been very enthusiastic in their efforts to facilitate this process. This has made a huge impact on our sales. Our buyers are very happy to find properties at the first opportunity and our sellers are happy to see that we are in contact with so many ready, willing and able buyers.
Everything has been positive and we are making a concerted effort to bring more properties to the market. We can move the market forward if we keep our clients informed about the state of their local markets, so they can prepare and make the best possible decision for their individual circumstances. By working together, we can change our real estate economy.
Patti Brotherton is a 35-year industry veteran, former top producing agent and
renowned business coach. Every month she shares her take
on current market conditions and future trends, as well as useful tips and proven strategies for success.
Patti Brotherton Regional Vice President Orange County
HomeServices of America, a Berkshire Hathaway affiliate.
Legends of Real Estate Appear on CBS Radio
Bob McCormick of the “Money 101” radio show recently asked Phil Immel of Prudential California Realty and Leslie Appleton-Young to share their insights about the California real estate market, in a live two hour segment that aired on KNX 1070 AM and KFWB 980 AM.
Phil Immel is a 36-year industry veteran who has been locally and nationally recognized as the “Real Estate Guru.” Leslie Appleton-Young is the vice president and chief economist at the California Association of Realtors.
The segment was taped in the CBS radio studio and featured a question and answer session, as listeners called in for advice about the best possible course of action based on their individual circumstances and goals. As a result of the popularity of the show, a number of clips were periodically rebroadcasted in markets across Southern California.
Immel has been a monthly guest and contributor on the show for the past three years. He coined and trademarked the
“Real Estate Guru” name seven years ago to showcase his passion for providing consumers with objective guidance and proven strategies for achieving success in real estate.
“My goal has always been to provide my clients with straight talk about the best way to buy and sell real estate,” says Immel, who earned a Real Estate degree from SDSU. “This is not about fluff or a sales pitch. It’s reality real estate, not necessarily what people want to know but what they need to know.”
Immel maintains offices at Prudential Ritz Cove and Prudential Beverly Hills, as a facet of his mission to offer highly efficient and responsive client service. A licensed broker since the age of 19 and a director of Prudential’s Luxury Division, his no-nonsense approach to real estate has earned him numerous sales awards and an impeccable reputation.
Phil Immel can be reached at 949-212-7676, or via email at Phil@RealEstateGuru.com. Visit him on the web at www.RealEstateGuru. com, or www.ImmelTeam.com.
Prudential California Realty is proud to be a member of the Berkshire Hathaway family of companies, with a network of offices spanning Orange County. Prudential California Realty offers the backing of an industry leader, combined with the benefits of a team of local experts strategically positioned throughout Orange County, proven marketing systems and a nationwide referral network. Innovative services for agents, including the online seller’s advantage and client for life programs, and continuous, in-person training opportunities, which cover the latest legal updates and marketing strategies, are provided with a goal of matching buyers and sellers together. To contact the best qualified Realtor, visit www.prudentialcal.com. An independently owned and operated member of BRER Affiliates Inc.
