
Most travelers like to pick up a few souvenirs on their trips: a tchotchke here, a piece of art there.
Suad Cano is no ordinary traveler. The Venice resident regularly crisscrosses Africa, Asia and the Middle East to collect one-of-akind pottery, furniture, textiles and other artifacts. That’s yielded abounty of both lore and loot — enough to fill a 50,000-square-foot warehouse.
She’s taken that gypsy spirit, mad negotiation skills and the passion of an intrepid entrepreneur and turned it into a successful business importing furniture and home decor items.
“You can feel the spirit here,” Cano says of Berbere World Imports, the family-owned Culver City business she started with her husband more than 30 years ago. “These are the kinds of things you can find if you get out of the cities of any country.”
It is the thrill of the hunt and relationships with shopkeepers she describes as “like family” that keep her going.
“I always venture outside of where I’m supposed to be,” said Cano, whose buying trips include stops in Egypt, Jordan, Turkey, Thailand and Morocco, “but I don’t go into areas where there is trouble. I stay away from that.”
She has a keen eye and intuitive sense for finding hidden treasures. On one trip, she spotted a couple sitting on an old daybed outside their small home in Thailand and bought it after sharing an afternoon and several cups of tea.
“I go into these stores that have been there for generations,” she says of favorite resources halfway around the world, “and sometimes Ifind a piece way in the back, covered by hundreds of things, and I ask if I can see it. They look at me like I’m crazy, but they get it out, and that’s the piece I wanted.”
During a recent tripto Indonesia, “I saw a small shop on the side of the road in a residential area and asked my driver to stop,” she said. “This little, dinky shop had the most beautiful sculpture you had ever seen ... like museum pieces.”
Which is exactly what
attracts interior designers like Cliff Fong. The owner of L.A. design
firm Matt Blacke Inc. has been shopping at Berbere for more than a
decade.
“It’s a great resource for primitive furniture and decorative items,” he says.
“Right
now, she has these amazing, hand-carved stone vessels that can be used
for planters or sinks.... To me, there’s nothing else like it in Los
Angeles.”
Beyond the
vintage doors, pottery and tribal inspiration, Fong credits a big part
of the sprawling showroom’s appeal to the experience itself.
“You get a sense of discovery going through her warehouse,” he said.
“That’s really meaningful as a designer.... It’s nice to bring some surprises home to a client.”
Cano’s
items range from $10 to $15 for candle holders, pots and decorative
items to $6,000 for mother-of-pearl side tables and dressers from Syria
and India. About 80% of her warehouse features imported goods; the rest
is sourced locally or custom- ordered.
With such a globe-trotting lifestyle, does Cano have a favorite place to visit?
“There
is no favorite country, because each one has its own characteristics,”
she said. “The people are different, the languages, the food. You just
fall in love with all of that and accept it and appreciate it — then
bring it home.”
hotproperty@latimes.com