Erica Hidalgo

Chief Executive Officer
Evolution Beauty Bar

Erica Hidalgo, CEO of Evolution Beauty Bar, is an inspirational role model for many in multiple communities. She grew up in a harsh and impoverished environment. Seeing beyond her environmental surroundings, her ambition allowed her to grow to find flourishment like the rose that arose from concrete. Hidalgo opened up her small business and made six figures her first year, inspiring those around her to strive for more.

A model of six years, Hidalgo has since evolved into a well-respected beauty guru with the personal mission and goal to help everyone love the skin they are in. Running two Evolution Beauty Bar locations in Los Angeles and San Bernardino, along with being a mother of two, Hidalgo is a self-made success story.