Jon Asher, chief technology officer of Nékter Juice Bar, has revolutionized the brand’s digital capabilities, driving both customer engagement and revenue. A former aerospace analyst, he brought a data-driven mindset to the restaurant industry, leading Nékter’s early adoption of online ordering and loyalty apps. Today, the brand’s app has over 3 million users, with loyalty participation exceeding 35%. Asher also launched an AI-powered upsell tool that increased addon revenue by 97% and led SEO efforts that pushed 90% of Nékter’s locations into the top three Google search rankings for high-intent terms. He implemented SOCi to manage online reputation and leverage AI for scalable guest engagement. His blend of creative innovation and system-level thinking has positioned Nékter as a digital leader in the fast-casual space. Asher also lends his expertise through advisory roles with SOCi, Yelp and MomentFeed, helping to shape the future of hospitality tech.

Jon Asher

Chief Technology Officer

Nékter Juice Bar

Chief Information or Technology Officer